eCommerce SEO Audit
Many modern ecommerce sites have both more opportunities and more potential pitfalls with elements like faceted product navigation, out-of-stock templates and "people also bought" features.
Shopping-Oriented Approach
These are some of the specific items we look for during an SEO audit for an eCommerce website.
1
Product & Category Pages
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Are product images an appropriate size and resolution? Do they include relevant 'alt text?'
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Do category pages include custom content to help them rank *without* competing with your specific product pages.
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How does your website handle an out-of-stock product so that it's not just a 'dead end' for potential customers?
2
Reviews & Social Proof
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Are your product reviews visible on your website?
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Are you featuring positive customer feedback on specific product pages?
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What reviews information is visible to users during a Google search? Are your reviews consistent across the different platforms?
3
Schema Markup
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Are you including appropriate schema markup on your site to help inform Google about your brand and provide extra information in search results?
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What markup is being used by your competitors on similar types of products and pages?
4
Indexation & Canonicals
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Do you have a single canonical version of each product page URL?
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Are any category pages, tag pages, or others cannibalizing your search rankings?
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If using faceted navigation, is there a strategy behind URL structure and whether URLs are being indexed?
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Is Google obeying your canonicals and not indexing the pages you don't want indexed?