How It All Began
Highway One Marketing, LLC was created and launched in Milton, Delaware by Mike Kupfer in 2020. This small business specializes in helping other small and medium size businesses create, enhance, and maintain their online presence through various digital marketing tactics.
Mike Kupfer has been a marketing professional since 2007, having worked both in a marketing agency and as the lead in-house marketing director for small businesses with a national presence. Mike has also been offering freelance marketing services since 2016. Highway One Marketing is the evolution of this “side gig” into a full time entrepreneurial endeavor, with sights set on growth and building long-lasting client relationships.
Our specialties
Highway One Marketing offers a variety of digital marketing services to help clients increase qualified website traffic and scale revenues.
Pay-per-click (PPC) ad management
Search Engine Optimization (SEO) strategy and implementation
Custom Marketing and Business report automation
Website content strategy and copy writing
We can also help you in these areas
In-person and Virtual Marketing Training Sessions
Does your marketing team need customized training on platforms like Google Analytics, Google Ads, and Meta Business Suite? Or maybe just some help building marketing reports and understanding ROI? We can help!
Amazon Seller Central and Advertising Campaigns
Get your products found in Amazon search and in the Featured Offer box. Reduce costs by optimizing ad campaigns and understanding product sellthrough rates.
Social Ad Campaigns
Social sites like Meta, Twitter, and LinkedIn have powerful audience segmentation options. We'll help you combine that targeting with the right campaign types, budgeting, and optimization to maximize results.
Website Architecture Consulting
Was your website designed without SEO and user experience in mind? We can help you identify the critical issues hurting your site so you can improve visibility and customer acquisition costs.
Email Marketing Campaigns
Promotional emails, drip campaigns, CMS integration. They're all powerful ways to leverage the customer data you already have to increase revenue and LTV.
Book a Free Consultation
We would love to hear from you and discuss how Highway One Marketing can help your business grow.