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How It All Began

Highway One Marketing, LLC was created and launched in Milton, Delaware by Mike Kupfer in 2020. This small business specializes in helping other small and medium size businesses create, enhance, and maintain their online presence through various digital marketing tactics.


Mike Kupfer has been a marketing professional since 2007, having worked both in a marketing agency and as the lead in-house marketing director for small businesses with a national presence. Mike has also been offering freelance marketing services since 2016. Highway One Marketing is the evolution of this “side gig” into a full time entrepreneurial endeavor, with sights set on growth and building long-lasting client relationships.

Get in Touch

Our specialties

Highway One Marketing offers a variety of digital marketing services to help clients increase qualified website traffic and scale revenues.

Pay-per-click (PPC) ad management

Search Engine Optimization (SEO) strategy and implementation

Custom Marketing and Business report automation

Website content strategy and copy writing

We can also help you in these areas

In-person and Virtual Marketing Training Sessions

Does your marketing team need customized training on platforms like Google Analytics, Google Ads, and Meta Business Suite? Or maybe just some help building marketing reports and understanding ROI? We can help!

Amazon Seller Central and Advertising Campaigns​

Get your products found in Amazon search and in the Featured Offer box. Reduce costs by optimizing ad campaigns and understanding product sellthrough rates.

Social Ad Campaigns

Social sites like Meta, Twitter, and LinkedIn have powerful audience segmentation options. We'll help you combine that targeting with the right campaign types, budgeting, and optimization to maximize results.

Website Architecture Consulting

Was your website designed without SEO and user experience in mind? We can help you identify the critical issues hurting your site so you can improve visibility and customer acquisition costs.

Email Marketing Campaigns

Promotional emails, drip campaigns, CMS integration. They're all powerful ways to leverage the customer data you already have to increase revenue and LTV.

Book a Free Consultation

We would love to hear from you and discuss how Highway One Marketing can help your business grow. 

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