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Part-Time Account Strategist (Paid Media / PPC)

Company: Highway One Marketing
Location: Remote (U.S. Only)
Hours: 15–20 hours per week
Employment Type: Part-Time (W2)
Compensation: Hourly, depending on experience (DOE)
Growth Opportunity: Potential to transition into full-time role

TO APPLY: Send resume to jobs@highwayonemarketing.com.

About Highway One Marketing

Highway One Marketing is a Delaware-based performance-driven digital marketing agency focused on delivering thoughtful, data-backed strategy across paid media and SEO. We believe in human-led strategy, using AI and automation to improve efficiency—not replace original thinking. Our work emphasizes clarity, actionable insights, and measurable impact for our clients.

 

We are a small company that thrives on quality of work, transparency and building trust and long-term relationships with our clients.

About the Role

We’re looking for a mid-level Paid Media Account Strategist to support strategy and execution across multiple client accounts.

This role is ideal for someone who is both hands-on in ad platforms and capable of contributing to campaign strategy and performance insights. You’ll work closely with our team members and partners, and participate in client-facing conversations.

Who We're Looking For

  • A strategic thinker who can also execute

  • Someone who values clarity, structure, and measurable outcomes

  • A marketer who uses AI as a tool—not as a substitute for original thought

  • Strong communicator who can confidently contribute in client discussions

  • Someone with a comfortable workspace (we are fully remote) and reliable internet access

Execution (60%)

  • Build, manage, and optimize campaigns across Google Ads, LinkedIn Ads, Meta Ads and occasionally other platforms

  • Conduct keyword research, audience targeting, and campaign setup

  • Write and test ad copy and creative variations

  • Monitor performance and implement ongoing optimizations

Strategy (30%)

  • Contribute to overall account strategy and campaign planning

  • Identify opportunities for growth, efficiency, and testing

  • Align campaign structure with client goals and KPIs

Reporting & Insights (10%)

  • Analyze performance data and translate into clear recommendations

  • Prepare reports and client-ready insights

Client & Team Collaboration

  • Participate in 2–3 (avg) weekly meetings (internal + client calls)

  • Present findings, recommendations, and performance updates

  • Collaborate with team members across paid media and SEO

Key Responsibilities

  • 2–5+ years of hands-on paid media experience

  • Proven experience managing campaigns in:

    • Google Ads

    • LinkedIn Ads

    • Meta Ads

  • Strong understanding of campaign structure, bidding strategies, and optimization techniques

  • Experience with Google Analytics 4 (GA4)

  • Ability to interpret data and make actionable recommendations

  • Comfortable in a client-facing role

Preferred Qualifications

  • Experience with:

    • Google Tag Manager

    • Looker Studio

  • Familiarity with additional platforms (Reddit, TikTok, etc.)

  • Exposure to SEO principles and collaboration with SEO teams

  • Experience in one or more of the following industries:

    • B2B SaaS

    • Ecommerce

    • Higher Ed / EdTech

    • Local service businesses, restaurants, or franchises

    • Travel / hospitality

Required Qualifications

Additional Details

  • Fully remote (U.S. only)

  • References may be requested during the hiring process

TO APPLY: Send resume to jobs@highwayonemarketing.com.

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