Hi, Mike here. I'm listing myself as the author of this post, but the vast majority of the content is AI generated by ChatGPT.
This post is, in fact, sort of a paradox. I asked the ChatGPT to write a page about why hiring a human is a better SEO strategy than using AI. It's points are well-worded and mostly accurate, which both helps and hurts the argument against using it in the first place.
Here's what it provided. (More commentary by me, a human, after the line break.)
Harnessing Human Expertise for Maximum Impact
Unlock the true potential of your online presence with our bespoke SEO services that combine the power of human expertise and creative thinking. In a world increasingly dominated by artificial intelligence, we believe that investing in the unique capabilities of human professionals can make all the difference when it comes to achieving exceptional results for your business.
Why Choose Our Human-Centric SEO Approach?
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Contextual Understanding: SEO is not merely about optimizing keywords or generating backlinks; it's about understanding the context in which your business operates. Our experts go beyond surface-level analysis, delving deep into your industry, niche, target audience, and competition. This contextual understanding allows us to develop highly targeted and impactful SEO strategies that resonate with your audience, resulting in improved organic rankings, increased visibility, and sustainable long-term growth.
Adapting to Ever-Evolving Algorithms: Search engine algorithms are constantly evolving, and what works today may not work tomorrow. AI-driven tools can struggle to keep up with the rapid pace of change. However, our SEO experts stay ahead of the curve by continuously monitoring industry trends, algorithm updates, and emerging best practices. This proactive approach enables us to adapt our strategies, ensuring your website remains optimized and compliant with the latest search engine guidelines.
Tailored Solutions for Your Business: We understand that every business is unique, and a one-size-fits-all approach simply won't cut it. By engaging our human-centric SEO services, you gain a dedicated team that takes the time to thoroughly understand your business goals, challenges, and target audience. We then develop customized strategies that align with your specific objectives, ensuring maximum impact and return on investment.
Constant Monitoring and Optimization: SEO is an ongoing process that requires consistent monitoring, analysis, and optimization. While AI tools can automate some aspects of this process, they often lack the nuanced understanding necessary to make data-driven decisions. Our SEO specialists provide meticulous attention to detail, continuously analyzing key performance indicators, identifying areas for improvement, and making informed adjustments to maximize your website's SEO performance.
Transparent and Collaborative Partnership: We believe in building strong, transparent partnerships with our clients. Throughout the SEO journey, we keep you informed every step of the way, providing regular progress reports, data-driven insights, and clear communication. We value your input and actively encourage collaboration, working together to achieve your business objectives and exceed your expectations.
Invest in Human Expertise for SEO Success
In a world where automation is becoming increasingly prevalent, the value of human expertise should not be underestimated. By choosing our human-centric SEO services, you empower your business with the unique capabilities of our experienced professionals. Harness the power of human creativity, contextual understanding, adaptability, and personalized attention to drive organic growth and unlock the full potential of your online presence.
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That's...not bad!
It's easy to see why so many in the SEO industry are worried about their jobs. But that being said, we already know that there are many issues with using AI for SEO and many things that it's just not equipped to do.
I encourage everyone to get familiar with these tools. Test them, be silly with them, challenge them... even publish what they give you (as I'm doing here) and see how it does for your SEO. Just don't expect them to give you the strategic focus, quality, and results that a human marketer can.
For more about how Highway One Marketing uses AI, see our AI policy.
(By the way, the cover image for this post is AI-generated as well.)